The irony inherent in Data Privacy Day

A recent article on by Taylor Armerding, a software security and privacy contributor, points out the irony involved in Data Privacy Day.

According to Armerding,

“ Given the current state of big data collection and “sharing” (selling) by online giants and telcos, combined with the power of artificial intelligence (AI) and machine learning (ML) to draw intrusive inferences about us from all that data, it would be much more accurate to call it Privacy is Dead Day. Or Lack of Privacy Day.”

Armerding’s scepticism is wholly justified as we hear about new major data breaches due to a lack of security almost every day. Is it even possible to reverse this reality?